Building and Maintaining an Engaged Online Community

In an age of bots, automation, and machine learning - it can be easy to lose the humanity in your marketing. A community can be a great way to be human and helpful while still leveraging your automation for good. Building a great community can seem overwhelming. Should you build a community on Facebook or Slack? How will you get the right people to join and, furthermore, how will you keep them engaged? Learn how to define your ideal community member and build an vibrant online community that will continue to grow and keep people coming back for more.

Speaker: Stephanie Casstevens

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