Why Pillar Content Is the Future & How It’s Working for IMPACT
Pillar content is more than a new type of ungated content. Along with topic clusters, it is the future of content architecture and a seismic shift in how marketers must build their content strategies to get found online. In this session, you’ll unlock the secrets of pillar content, and you’ll learn about the tools and tactics you need to be successful. You’ll also hear how IMPACT has implemented pillar content, and our top tips for seeing the best results.
Speaker: Liz Murphy